A word of Caution
Words from inside my brain.
Thoughts on so-called pain point marketing
A while back a subscriber asked me about being trauma-informed, so I shared some thoughts. They sent me a lead magnet which detailed some information on what it means to be trauma informed alongside the notion that "pain point marketing is not trauma informed”.
I quit. Here’s why.
When I finally got to the top, it felt so good - light, open, unlimited. A little scary, but ultimately liberating. The sky was blue and the sun was shining. I was free.